Research14 min read
What 55 DTC brands actually run for CX
We checked what 55 mid-market DTC brands actually run across helpdesk, email, returns, subscription, reviews, and the AI layer. Here's what we found.
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Topic
Original research and benchmarks
Public benchmarks for mid-market DTC customer service are thin. The numbers that exist are enterprise-skewed or vendor-marketed. This pillar publishes the data we have access to, the data we are collecting from our pilots, and the questions we think the industry is not asking yet.
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